Let’s Tailor a Strategy for Your Home
Selling your home isn’t just about putting it on the market: it’s about what truly puts more money in your pocket. We explore every option and guide you to the strongest net result.
Explore your options
Sell as-is, renovate fully, or make strategic upgrades. We help you choose the path that nets you the most.Prepare and present
Strategic improvements, staging guidance, professional photos and video that raise your net proceeds and make buyers want to see it in person.Price it strategically
With data-driven comps and deep knowledge of San Diego’s micro-markets, so you don’t leave money on the table or sit on the market.Pursue the right buyers
Targeted marketing and active outreach to bring in strong offers from qualified buyers.Negotiate the best outcome
We fight for the best terms on offers, repairs and appraisal issues, from listing to closing.We aim to be your go-to real estate team for life
Our services are customized to your needs, whether you are moving up, downsizing, relocating or selling an investment property.
The Right Move Starts with the Right Team
We build a strategy around your home and your goals: the right price, a launch that shows off its best features, and tough negotiation on price and terms. We have bought, renovated and sold homes ourselves, so we protect your equity the way we protect our own.
How We Price and Market Your Home
Three things drive what your home sells for: location, competition and condition. We give you up-to-date data on all three, plus the price, financing and terms of competing homes. Because a home gets the most attention when it first hits the MLS, we launch with professional photos and video, showings, open houses, our social channels and @TheRealEstateJedi on YouTube.
Location
A neighborhood’s desirability is one of the biggest factors in what your home is worth.Competition
Buyers compare your home with the others for sale nearby, so the available inventory sets how much demand you get.Condition
Condition affects both the price and how fast you sell. Improving how the home looks and works helps maximize its value.A real CMA
Our comparative market analysis looks at homes most similar to yours that actually sold recently, and how fast. Sold homes show what buyers really pay; asking prices only show what sellers hope for.The appraisal
If the buyer has a loan, the lender only lends up to the appraised value, so a price the comps support protects your deal in escrow.Get Your Home Market-Ready
Walk through with “buyers’ eyes”
Would you buy your home as it is today? List what you would want changed if you were the buyer.Declutter
Clear counters, start packing and remove personal items.Deep clean
Before the photo shoot, showings and open houses.Updates and repairs
We walk through your home together, suggest what is worth doing and make a game plan that fits your budget.
What Homes Are Selling For Right Now
Single-family homes are still scarce, with 2.4 months of supply, so well-priced homes sell close to their asking price. Condos face more competition (4.0 months of supply), which makes pricing and presentation even more important. The numbers vary a lot by ZIP code; we’ll show you the sales that matter for your home.
Source: Greater San Diego Association of REALTORS® (GSDAR), San Diego County Monthly Indicators, September 2026.
Get Your Home’s Value Instantly
Enter your address for an instant estimate, then book a free consultation for an accurate price based on recent sales.
How to Sell Your Home in San Diego
From the first consultation to the money in your account, a sale with a market-ready home and a quick buyer can take as little as about 30 days. Escrow alone usually takes 30 to 45 days.
We evaluate your goals, the property’s market value, and your timeline to develop a strategy focused on maximizing your net proceeds.
- Inspections
- Investigations
- Negotiate Repairs
- Review Disclosures(Seller, NHD, HOA…)
- Sign Loan Disclosures
- Provide Paperwork
- Receive Appraisal
- Satisfy Loan Conditions
*The whole process, from initial consultation to receiving your money, can be as fast as 30 days!
Initial seller consultation
We go over your goals, your timeline and your home’s market value to build a strategy focused on your net proceeds.Get the home market-ready
Declutter, deep clean and handle the updates or repairs worth doing.Professional photos and video
Your listing launches on the MLS with professional photography and video.Showings and open houses
Buyers’ agents request showings through a showing app, and you approve each one.Negotiate the offers
For each offer you can accept, counter or reject.Accepted offer and escrow
Escrow opens and the buyer’s deadlines start the next day.Repairs and contingency removal
The buyer may request repairs.Final walkthrough and signing
The lender issues clear to close, the buyer does a final walkthrough, and you sign with escrow and a notary.Receive your money
The loan funds, the deed records with San Diego County, and your proceeds arrive by wire or check.
This is a quick overview. The full guide covers each step in detail.
Let’s Plan How to Maximize Your Home’s Value
Book a free consultation with us. We’ll look at your home, your goals and your timeline, and recommend the best strategies to get the most for it, with no obligation.
Get Our Seller’s Guide
This page covers the basics. Our free San Diego Home Selling Guide walks you through the rest:
- Choosing between multiple offers
- Inspections, repairs and a low appraisal
- Closing day and capital gains
Seller Costs in San Diego
| Cost | How It’s Calculated | Who Handles It |
|---|---|---|
| Commissions | Percentage of the purchase price, as agreed upon in the listing contract. | Paid from your proceeds at closing |
| Property Taxes | Prorated between the buyer and seller based on the closing date. | Buyer and Seller (prorated) |
| Owner’s Title Insurance Premium | Charged by the title company to make sure the sale is insured, cleared of any liens, and the title can legally transfer to the buyer. Typically based on the purchase price, on a sliding scale. | Title company |
| Other Misc. Fees | Title search & exam, deed prep, closing protection, etc. Together, around $500–$600. | Title company |
| Mortgage Balance | If you have an existing mortgage, it is paid off at closing with the proceeds of your sale. | Escrow company |
| County Transfer Tax | $1.10 per $1,000 of the price ($1,100 on a $1,000,000 sale), due when the deed records. | Customarily the seller |
We will provide you a seller net sheet with detailed costs and your net proceeds.
| Cost | Typical amount | Notes |
|---|---|---|
| Real estate commission | Negotiable | Set in your listing agreement and not fixed by law. Since August 2024, any amount you offer toward the buyer’s agent is a separate decision and is not posted on the MLS. |
| County transfer tax | $1.10 per $1,000 of the price | Customarily paid by the seller in San Diego County ($1,100 on a $1,000,000 sale), when the deed is recorded. |
| Escrow and title | Varies by price | In San Diego County the seller customarily pays for the buyer’s owner’s title insurance policy, and escrow fees are usually split. Your contract decides. |
| Other title fees | Often a few hundred dollars | Title search and exam, deed preparation, closing protection and similar charges. |
| Property tax | Prorated | Split between you and the buyer based on the closing date. |
| Mortgage payoff | Your loan balance | Escrow pays off your loan at closing from the sale proceeds. |
| Other closing items | Varies | Natural Hazard Disclosure report, HOA documents and transfer fees, and any repairs or credits you agree to. |
| Capital gains | Up to $250,000 ($500,000 married) excluded | If you owned the home and lived in it as your main home for at least 2 of the last 5 years, and haven’t used the exclusion on another home in the 2 years before, that much gain is tax-free (IRS Topic 701). Investment property sellers may defer the tax with a 1031 exchange, which needs professional help. Service members can suspend the 5-year period for up to 10 years while on qualified extended duty. |
| Proposition 13 | 1% of assessed value, plus voter-approved charges | Your assessed value rises at most 2% a year, so long-time owners often pay far less than market-value tax. When you buy your next home, it is reassessed at its price. Owners 55 or older, severely disabled or who lost a home to a disaster can transfer their tax base to a replacement home in California under Proposition 19. |
Sources: IRS Topic 701; California Revenue and Taxation Code §11911; California BOE, Proposition 19; California Business and Professions Code §10147.5. Talk to a tax advisor about your situation; we’ll prepare an estimate of your net proceeds.
Selling Your Home Before a PCS Move
Jed is an 8-year Navy veteran who started his real estate career in 2010 helping fellow service members with their VA loans. We know PCS timelines and can run the sale while you are already at your next duty station.
PCS on a deadline
We plan the listing around your orders and move date. With video tours and electronic signing, you can sell from anywhere.Your VA loan is assumable
A qualified buyer can take over your VA loan and its rate, which can attract buyers. Unless the buyer is a veteran who substitutes their own entitlement, your entitlement stays tied to the loan until it is paid off.Sell or rent it out
We help you compare selling now with renting the home out, including what the move does to your capital gains exclusion.Capital gains
On qualified official extended duty, you can suspend the 5-year test for up to 10 years, so you may still qualify for the $250,000 or $500,000 exclusion after being stationed away.Sources: VA home loans; IRS Publication 523.
Know Your Neighborhood’s Market
Each guide has median prices, schools and what buyers love about the area, useful whether you are selling or choosing your next home.
Quer Vender Seu Imóvel em San Diego?
A Jamile é de Vitória (ES) e atende em português, da avaliação do imóvel até o fechamento. Se você mora fora dos EUA, a venda pode ter retenção do FIRPTA de até 15% do preço, e a Califórnia em geral retém 3,33% para vendedores não residentes. Parte disso pode ser recuperada na declaração de imposto; consulte um contador.
Fontes: IRS, FIRPTA; California FTB, real estate withholding.
What Will You Net When You Sell?
San Diego Home Seller FAQ
What happens if the appraisal comes in low?
The lender only lends up to the appraised value. You and the buyer can renegotiate the price, the buyer can cover the gap in cash, you can meet in between, or you can challenge the appraisal with better comps. If the buyer has an appraisal contingency, they can also cancel. Pricing with solid comps from the start lowers the risk.
What are homes selling for in San Diego?
In September 2026 the median sale price in San Diego County was $1,079,000 for a single-family home and $670,000 for a condo or townhome. Sellers received a median 97.7% of the original list price for single-family homes (GSDAR).
How much does it cost to sell a house in San Diego?
Besides the negotiable real estate commission, sellers usually pay the county transfer tax ($1.10 per $1,000 of the price), the buyer’s owner’s title policy, half the escrow fee, the Natural Hazard Disclosure report and any HOA document fees, plus any repairs or credits they agree to. We give you an estimate of your net proceeds before you list.
Is real estate commission negotiable in California?
Yes. Commission is not set by law and is agreed in your listing agreement. Since August 2024, whether you offer anything toward the buyer’s agent is a separate decision.
How long does it take to sell a house in San Diego?
Single-family homes in San Diego County spent a median 37 days on the market in September 2026 (44 for condos). Add 30 to 45 days of escrow and a week or more of preparation.
Do I pay capital gains tax when I sell my home?
If you owned the home and lived in it as your main home for at least 2 of the last 5 years, you can exclude up to $250,000 of gain, or $500,000 if married filing jointly. Service members on qualified extended duty can suspend the 5-year period for up to 10 years.
What disclosures do California sellers have to give?
The Transfer Disclosure Statement, a Natural Hazard Disclosure report, a lead-based paint disclosure for homes built before 1978, and HOA documents if there is an HOA. Most agents also use the Seller Property Questionnaire.
Can I sell my San Diego home if I live abroad?
Yes. You can sign electronically or at a consulate. FIRPTA withholding of up to 15% of the price may apply to foreign sellers, and California generally withholds 3.33% for non-resident sellers. Jamile helps Brazilian and Portuguese-speaking owners in Portuguese.
Who are the best realtors in San Diego to sell my home?
Look for recent sales near you, a clear pricing and marketing plan and strong negotiation. Jamile Storck (DRE 01920597) and Jed Bratt (DRE 01891062) have hundreds of happy clients and 200+ personal transactions, and help sellers in English and Portuguese.
Do I pay capital gains tax when I sell my home?
Up to $250,000 ($500,000 if married) of gain is excluded if the home was your main home for at least 2 of the last 5 years and you haven’t used the exclusion on another home in the 2 years before (IRS Topic 701). Investment property sellers may defer the tax with a 1031 exchange, which needs professional help. Service members can suspend the 5-year period for up to 10 years while on qualified extended duty. Talk to a tax advisor about your situation.
How do property taxes work when I sell and buy again (Prop 13 and Prop 19)?
Under Proposition 13 your property tax is 1% of assessed value, plus voter-approved charges, and your assessed value rises at most 2% a year, so long-time owners often pay far less than market-value tax. When you buy your next home, it is reassessed at its price. Owners 55 or older, severely disabled owners, or owners who lost a home to a disaster can transfer their tax base to a replacement home in California under Proposition 19.
What Sellers Say
★★★★★“Everything she did demonstrated how important it was for her that we were happy with both the sale of our home and the purchase of our new one. She consistently went above & beyond to meet that goal.”
Mike C.
Let’s Sell Your San Diego Home
Text us or book a call for a pricing analysis and a plan for your home.
Jamile Storck (DRE 01920597) and Jed Bratt (DRE 01891062)